Nobody likes waiting for a slow website. Visitors leave, and Google uses page experience as one of many signals when ranking pages. The good news: most speed problems come from a few common causes, and many are easy to fix.

First, measure your speed

Open PageSpeed Insights (pagespeed.web.dev) and test your home page. Look at the mobile result first, because most visitors use phones. Write the score down, so you can compare after each change.

1. Make your images smaller

Large photos are the most common reason for a slow website. Before uploading:

• resize photos to the size they are shown (a 4000-pixel photo is not needed for a 1200-pixel space);
• save them as WebP, which is usually much smaller than JPG or PNG;
• aim for under 200 KB for big photos and under 100 KB for small ones.

2. Use lazy loading

Lazy loading means images further down the page load only when the visitor scrolls near them. WordPress does this automatically for most images. Make sure the main photo at the top is not lazy, so it appears right away.

3. Turn on caching

A cache saves a ready-made copy of each page, so the server does not rebuild it for every visitor. If your hosting uses LiteSpeed (like Hostinger), the free LiteSpeed Cache plugin is a strong choice. Always test your forms and animations after turning it on.

4. Remove plugins you do not use

Every plugin can add code to your pages. Go to Plugins, deactivate what you do not need, test the website, then delete them. Fewer, better plugins are also safer.

5. Choose a light theme

Some themes and page builders load a lot of code on every page, even for features you never use. A lightweight theme built for your design loads only what the page needs.

6. Keep fonts and scripts under control

• use one or two font families, and host them on your own website if you can;
• avoid adding many tracking codes, chat widgets and pop-ups;
• load extra scripts only on the pages that really need them.

7. Pick good hosting and keep things updated

Cheap, crowded servers are slow at busy times. Choose hosting with a recent PHP version and a server close to your visitors (or a CDN). Keep WordPress, your theme and plugins updated: updates often make things faster and safer.

Quick checklist

1. Test on PageSpeed Insights (mobile).
2. Resize and convert images to WebP.
3. Turn on caching and test your forms.
4. Delete unused plugins.
5. Use a light theme and few fonts.
6. Test again and compare.

Want us to check your website for free? Every SOLUZ project starts with a free website audit, and speed is part of every website we build. See our services.

Nobody likes waiting for a slow website. Visitors leave, and Google uses page experience as one of many signals when ranking pages. The good news: most speed problems come from a few common causes, and many are easy to fix.

First, measure your speed

Open PageSpeed Insights (pagespeed.web.dev) and test your home page. Look at the mobile result first, because most visitors use phones. Write the score down, so you can compare after each change.

1. Make your images smaller

Large photos are the most common reason for a slow website. Before uploading:

• resize photos to the size they are shown (a 4000-pixel photo is not needed for a 1200-pixel space);
• save them as WebP, which is usually much smaller than JPG or PNG;
• aim for under 200 KB for big photos and under 100 KB for small ones.

2. Use lazy loading

Lazy loading means images further down the page load only when the visitor scrolls near them. WordPress does this automatically for most images. Make sure the main photo at the top is not lazy, so it appears right away.

3. Turn on caching

A cache saves a ready-made copy of each page, so the server does not rebuild it for every visitor. If your hosting uses LiteSpeed (like Hostinger), the free LiteSpeed Cache plugin is a strong choice. Always test your forms and animations after turning it on.

4. Remove plugins you do not use

Every plugin can add code to your pages. Go to Plugins, deactivate what you do not need, test the website, then delete them. Fewer, better plugins are also safer.

5. Choose a light theme

Some themes and page builders load a lot of code on every page, even for features you never use. A lightweight theme built for your design loads only what the page needs.

6. Keep fonts and scripts under control

• use one or two font families, and host them on your own website if you can;
• avoid adding many tracking codes, chat widgets and pop-ups;
• load extra scripts only on the pages that really need them.

7. Pick good hosting and keep things updated

Cheap, crowded servers are slow at busy times. Choose hosting with a recent PHP version and a server close to your visitors (or a CDN). Keep WordPress, your theme and plugins updated: updates often make things faster and safer.

Quick checklist

1. Test on PageSpeed Insights (mobile).
2. Resize and convert images to WebP.
3. Turn on caching and test your forms.
4. Delete unused plugins.
5. Use a light theme and few fonts.
6. Test again and compare.

Want us to check your website for free? Every SOLUZ project starts with a free website audit, and speed is part of every website we build. See our services.